![]() |
Digital Marketing Manager |
Digital Marketing Manager
Company : Crosspay Technologies Private Limited
Salary : ₹50,000 a month
Location : Kerala
Full Description
Job Description:
- Developing and overseeing the social media strategy for the company.
- Developing and managing digital marketing campaigns that generate leads and customer conversion.
- End to end execution of online marketing projects and campaigns, including ideation, creation of creative’s and landing pages, ROI measurement, analysis and impact of campaign.
- Identifying trends and insights in digital marketing, optimize spends and performance based on the insights.
- Managing brand and product campaigns to raise brand awareness.
- Managing and regular monitoring of Social Media profiles and customer review pages.
- Exploring and developing innovative digital marketing campaigns for new product/feature launches.
- Improving the usability, design, content and conversion of the company website and social media profiles.
- Online Reputation Management and exploring strategies for customer retention.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Required Experience and Skills:
- Minimum 7 years’ experience in similar digital marketing/marketing role.
- Strong understanding of current online marketing concepts, strategy and best practices that drive conversion and sales.
- Experience in SaaS digital marketing, e-commerce, SEO, ORM, PPC, Email marketing, and social media.
- Have a good understanding of Google Analytics, Facebook for Business, LinkedIn for Business, Twitter, Instagram, Youtube and other digital media tools.
- Experience in optimizing and continuously improving the keywords for better Search Results.
- Should be well versed with Meta Title, Meta Descriptions, Keywords, Alt Tags for all kind of keywords targeting.
- Expertise in using third party email marketing tools like Mail Chimp.
- Experience in designing and testing landing pages for capturing enquiries generated through email marketing.
- Experience in growing a brand and ensuring brand visibility.
- Creative minded with an ability to conceive interesting ideas.
- Experience in content writing, preferable
- Experience in working with a team (internal and external).
- Strong communication skills.
Education:
- Educated to MBA (Regular/Fulltime) level.
Job Types: Full-time, Regular / Permanent
Salary: From ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
Schedule:
- Day shift
Expected Start Date: 18/04/2022