Company : Ahead of Time Private Limited
Salary : ₹4,49,150 - ₹14,50,641 a year
Location : Haryana
Job Title: Brand Manager
Job Type: Full-Time (Work from Office)
About The Role
VJ Prime is looking for a candidate who will be a part of the India marketing team under the Personal Care vertical and be a long-term asset to the India organization. It offers the opportunity to grow alongside the business in India. This candidate will assist the Category Marketing Manager to deliver and execute an integrated marketing and operations plan that builds the Personal Care Category and reputation of VJPrime in the market. The role will report to the Category Marketing Manager, who reports to the Director of Marketing for India.
This will be an individual contributor role with an exciting opportunity to lead the most exciting category for VJPrime India driving exponential growth plans year-on-year with complete category P&L ownership. The role provides the unique opportunity of category building in a complex market fueled by significant behavioral & market changes in recent times.
- Develop communication strategy as per the marketing calendar, brief to creative/messaging, brief/buy media, and support creative production & adaptations
- Develop a communication strategy and execute a media plan (primarily digital media)
- Assist the team to convert communication strategy into a media plan in collaboration with the media team
- Work closely and collaborate with media partners, internal PR, and other cross-functional teams to deliver against plans
- Category insights & deliver on strategy
- Lead and execute the category insights & consumer insights work
- Work with the category manager to develop a research calendar, and regular consumer check-ins and feed that back into the communication/content strategy
- Work with market research agency and execute research projects end to end. Report with outcomes
- Work closely with the Marketing Manager to deliver the Product Initiatives (Launches, Promotions, other)
- Develop project calendar and manage resources; Engage everyone aboard, both internal/external
- End-to-end project management & ongoing the business
- Work closely with the sales team and execute small/big sales initiatives.
Other Key Responsibilities:
- Work with the global creative teams on new creative initiatives for India
- Collaborate with various cross-functional teams internally and externally (partners) including working seamlessly with global & regional teams
- Collaborate with influencer marketing and activations team - lead the development of social & influencer calendar. Execute and promote, report with results
- Past experience in Beauty/Personal Care will be preferred
- Driven by a strong desire to win and ‘make things happen
- Entrepreneurial, be unafraid to try new things, able to deal with ambiguity, and willing to take risks
- MUST be passionate about Technology AND Marketing
- Extremely strong with EXECUTION and ability to OWN + DRIVE (with cross-functional stakeholders) - Detail-oriented, plan, and materials produced must be meticulously executed
- Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross-functional schedule management, and strong follow-through
- Problem-solving must be able to critically and actively analyze situations, spot issues, and present viable solutions (a can-do attitude is a MUST)
- Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders
- MBA from a premier B-school is preferred
- 4-7 years experience in a marketing-led company (FMCG/Consumer Technology)
- Experience with Digital Marketing / Influencer Marketing/e-commerce will be preferred
About VJ Prime
VJ Prime is one of the top leaders in the men's grooming space. With an exclusive range of products including Skin Care, Shave Care & Hair Care products, we aim to cater to contemporary men’s grooming needs. Launched in 2021 as a D2C retail beauty brand, we develop and distribute 50+ products across our collections.
We go above and beyond clean to set the highest bar in beauty through our safety standards including ingredient transparency, sustainable packaging, and responsible sourcing. Natural ingredients like Coffee and Green Tea, combined with our new-age Brewing Technology are used to get you the most effective products. We are adamantly opposed to animal cruelty, all our products are 100% cruelty-free. Moreover, our products are mineral-oil-free, sulfate-free as well as paraben-free, ensuring no harmful effects after use.
VJ Prime encourages all team members to openly participate in growth initiatives. We look for people that are curious, creative, humble, adaptable, and enjoy collaborative working environments. Come join this team and help make our vision a reality! We are growing rapidly and are always looking to bring on top talent to support our ever-expanding consumer products empire.
Our flagship office is in the Gurgaon area and we have additional teams in Bangalore and Mumbai. We’re backed by some of the most successful entrepreneurs and executives in India.
Job Types: Full-time, Regular / Permanent
Salary: ₹449,150.00 - ₹1,450,641.00 per year
- Morning shift
Ability to commute/relocate:
- Udyog Vihar, Gurugram, Gurgaon - 122016, Haryana: Reliably commute or planning to relocate before starting work (Required)
- total work: 3 years (Preferred)