Company : DEVELOPERBROTHERS PRIVATE LIMITED
Salary : ₹20,000 a month
Location : Uttar Pradesh
- Managing Paid Campaigns on Google AdWords - Search & Display, YouTube, Bing and other Ad Networks.
- Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding
- Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
- Campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
- Set up Goals, Funnels in Google Analytics. Analyze user behavior & campaign performance.
- Reporting: Help team generating reports to analyze account performance and reporting the same to the clients on weekly and monthly basis.
- Developing recommendations based on AdWords /Analytics to drive decision making across various spectrum's of online marketing
- Identifying new channels of traffic growth across mobile and desktop
- Staying on top of current search engine news trends and Pay Per Click practices
- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
- Role PPC /Pay Per Click Specialist Industry Type Advertising / PR / MR / Event Management Functional Area Marketing, Advertising, MR, PR, Media Planning
- Must have expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display/Dynamic Ads and Shopping Ads.
- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for AdWords campaigns.
- Must know how to optimize campaigns based on bids and quality score.
- Must be well aware of the anatomy of a highly converting landing page and know how to setup A/B Test to ensure campaign success.
- Must know tools to analyze campaigns of competitors and benchmark performance accordingly.
- Ecommerce experience is a plus point.
- Extremely analytical and should have managed a team before.
- Focused and detail oriented.
- 1-2 years of Google AdWords experience.
- Knowledge of keyword analysis and conversion analysis.
- Knowledge of landing page analysis.
- Negative Keyword Analysis, Word, Excel, PowerPoint and Google Data Studio.
- Strong written and communication skills Strong work ethic.
Job Types: Full-time, Regular / Permanent
Salary: From ₹20,000.00 per month
- Day shift
- Google AdWords: 1 year (Required)
- Facebook Advertising: 1 year (Required)
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